About Us

We’re a boutique internet marketing and website design company, serving independent lodging: bed and breakfasts, inns, resorts and hotels. We work directly with property owners & managers.

Why Keyhole Promotion?

WebMarketing requires 3 ingredients: tools, time, & knowledge. In this, larger marketing firms have little competitive advantage over a smaller company – they’re simply more expensive. The client pays to cover inflated overhead.

Personal. One point of contact rather than dealing with multiple departments and unfamiliar persons. We keep a manageable workload so clients don’t feel disregarded.

Simple. We auto-charge once each month on the same day – no surprises, no nickel & diming, no accounting headache.

Affordable. We’re free of the overhead of larger companies – billing departments, expansive office space, support and managerial staff. This savings is passed to the client – our time costs 1/3 what others are charging.

How We Work

Teammates

Marketing is a long game. We look to establish ongoing relationships with our clients, rather than offering a-la-carte services.

We see the best success when partnered with clients who understand the need for a long-term investment in their website and online marketing, and then budget accordingly.

Our goal is for you to view us as part of your team.

Contract Free

Good relationships should never feel like a trap, so we don’t lock clients into long term contracts – cancel whenever.

We’ll work together for as long as it feels right and mutually beneficial. That being said, our average client has been with us for 4+ years.

We’re betting that this will be the beginning of a beautiful friendship.

Auto-Charged Monthly

We keep it simple – No surprises, no accounting nightmare. We auto-charge a single, monthly invoice with line items for both our services and 3rd-party costs: Google, Bing, GoDaddy, directories, etc.

All budgets are agreed upon by the client ahead of time.

Same day. Same charge. Every Month.

Simple.

Chris Adema | Owner + Contractor

Small town Michigan born and raised, I graduated from Calvin College in 2004 and then made my way to Glenwood Springs, Colorado where I began working in the internet marketing space as a project manager… while skiing each weekend.

In 2008 I expanded my scope of work into website design, attending Colorado Mountain College. That same year I established Keyhole Promotion and begin serving as an independent contractor for several lodging clients across the United States.

I’ve since lived and worked in Charlotte, Bali, Thailand, and Mexico, maintaining a partnership with several valued hospitality clients throughout this journey around the world.

Always looking for new opportunities, I work best with property owners that want to build a relationship with their “web guy” rather than being held hostage under contract by larger, more expensive companies.

[email protected]
+1 616.402.3213
@chris.adema

Plans + Pricing

Here is a simple overview of some of the services we offer and what we aim to charge.

That being said, every client has different needs and different budget limitations. Ours is not a cookie-cutter approach to marketing – we’re happy to discuss the specific needs and goals of each potential client.

No Contracts – cancel anytime
Set Budgets – no surprises
One Manager – one contact
One Charge – monthly
Design Overhaul – included

Inns

5 - 10 Rooms

$500

/ Month

Website Design + Maintenance

Search Engine Optimization

Local Search Marketing

Email Marketing

Google Ads Management

Reputation Monitoring

Google Analytics + Search Console

Google My Business

Directories + Link Building

Content Building

30 Points of Monthly Maintenance

Account Manager

Hotels

11+ Rooms

$1000