About Us

We’re a boutique internet marketing and website design company, serving independent lodging: bed and breakfasts, inns, resorts and hotels, since 2008. We work directly with property owners & managers as a valued team member.

Why Keyhole Promotion?

Internet marketing requires 3 ingredients: tools, time, & knowledge. In this, larger marketing companies have little competitive advantage over a smaller company – they’re simply more expensive. The client pays to cover the inflated overhead of office space and support staff.

Behind the fancy bells and whistles is a 20-something who could just as easily be working from his basement or the beach. That’s the industry’s dirty secret.

With Keyhole Promotion you cut the fat and work directly with a contractor.

website design for independent lodging by keyhole promotion

How We're Different.

Personal

One point of contact rather than dealing with multiple departments and unfamiliar persons.

We keep a manageable workload so clients don't feel disregarded.

Affordable

We’re free of the overhead of larger companies: billing departments, expansive office space, support and managerial staff. The savings is passed to the client.

Our time costs 1/3 what others are charging. Put differently, for the same investment you'll get 3x the effort.

Simple

We auto-charge once each month on the 5th - no surprises, no nickel & diming, no accounting headache.

How We Work.

Teammates

Marketing is a long game. We look to establish ongoing relationships with our clients, rather than offering a-la-carte services.

We see the best success when partnered with clients who understand the need for a long-term investment in their website and online marketing, and then budget accordingly. Our goal is for you to view us as part of your team.

Contract Free

Good relationships should never feel like a trap, so we don’t lock clients into long term contracts – cancel whenever.

We’ll work together for as long as it feels right and mutually beneficial. That being said, our average client has been with us for 8+ years. We’re betting that this will be the beginning of a beautiful friendship.

Auto-Charged Monthly

We keep it simple. No surprises, no accounting nightmare. We auto-charge a single, monthly invoice (on the 5th) with line items for both our services and 3rd-party expenses: google ads, godaddy, SiteGround, directories, email marketing, etc.

All budgets are discussed and agreed upon by the client.

Same day. Same charge. Every month.

Chris Adema | Owner + Contractor

Small town Michigan born and raised, I graduated from Calvin College in 2004 and then made my way to Glenwood Springs, Colorado where I began working in the hospitality internet marketing space as a project manager for Blizzard Internet Marketing.

In 2008 I expanded my scope of work into website design, attending Colorado Mountain College. That same year I established Keyhole Promotion and begin serving as an independent contractor for several independent lodging clients across the United States.

I’ve since lived and worked in Charlotte, Bali, Thailand, Cambodia, Mexico and Peru, maintaining a partnership with several valued clients throughout this journey around the world.

Always looking for new opportunities, I work best with property owners that want to build a relationship with their “web guy” rather than being held hostage under contract by larger, more expensive companies.

chris@keyholepromotion.com
+1 616.402.3213
@chris.adema

Plans + Pricing

Here is a simple overview of some of the services we offer and what we aim to charge.

That being said, every client has different needs and different budget limitations. Ours is not a cookie-cutter approach to marketing – we’re happy to discuss the specific needs and goals of each potential client.

No Contracts – cancel anytime
Set Budgets – no nickels & dimes
One Manager – one contact point
One Charge – monthly, on the 5th
Design Overhaul – included, not extra

Inns ♦ Bed & Breakfasts

5 - 15 Rooms

$500

/ Month

Website Design + Maintenance

Search Engine Optimization (SEO)

Local Search Marketing

Email Marketing

Google Ads Management

Reputation Monitoring

Google Analytics + Search Console

Google Business Listing

Link Building

Content Building

35 Points of Monthly Maintenance

Account Manager

Hotels ♦ Resorts

15+ Rooms

$1000