This is the million dollar question, frequently asked at association gatherings.
Industry studies and guest surveys repeatedly offer the same answer – YOU, the innkeeper are the single most important attribute in guest satisfaction.
Marketing Articles for Innkeepers
Google has 90% of the Search Engine market share, and most see Google as their top referrer of traffic, far above any other resource – so the 800lbs gorilla gets all of the attention.
The problem is that so often business owners forget (or don’t know) that other resources play a huge role in how highly a website will actually rank in Google. This is a difficult to quantify, but very import benefit in seeking out and being listed on other websites. Your presence in secondary, oft-overlooked resources can heavily influence your presence in the primary Google race.
What do guests really want from an inn or bed and breakfast?
This is the most frequent and fundamental of all questions asked by innkeepers everywhere – at seminars, association meetings, and during offseason sleepless nights. Studies examining the innkeeping industry conclude again and again that service comes first.