7 ways to market your small business by thinking outside the box

7 Ways to Market Your Small Business by Thinking Outside the Box

When marketing a small business, having a limited budget can sometimes prevent you from using some marketing strategies. But, there are plenty of alternatives.

If you don’t have heaps of money to spend on marketing, here are seven outside-the-box ideas to reach customers that are cost-effective and highly effective.

bed and two pillows at bed and breakfast

What do Guests Want from Your Inn?

This is the million dollar question, frequently asked at association gatherings.

Industry studies and guest surveys repeatedly offer the same answer – YOU, the innkeeper are the single most important attribute in guest satisfaction.

five breakfast wins

5 Inn Wins for Best Guest Satisfaction

What do guests really want from an inn or bed and breakfast?

This is the most frequent and fundamental of all questions asked by innkeepers everywhere – at seminars, association meetings, and during offseason sleepless nights. Studies examining the innkeeping industry conclude again and again that service comes first.

professional lodging photography

A Picture is Worth a Thousand Reservations

Every new potential guest will have a first impression created of your property that will likely make or break a sale. This first impression may happen in a directory, on Facebook, in print, or somewhere in Google land, but most likely it will happen on your own website.

capture the group market

Capture the Group Market: 6 Things to do

When marketing to the lucrative group, meeting, and conference markets within the greater travel industry, it is paramount that you cater to the needs and preferences of the professional meeting planners. These are the individuals who need to be convinced, and they are generally very busy. Therefore, whatever information they are presented needs to be fluid and transparent. Most planners are very focused on…

peabody ducks

Peabody Ducks: Branding with Feathers

In 1933, the General Manager of the famous Peabody Hotel in Memphis placed three ducks in the Grand Lobby fountain of the hotel. What was intended to be a silly prank became an instant sensation with guests, both young and old. “The Peabody Ducks” were there to stay.

In 1940, Bellman Pembroke, a former circus animal trainer, joined the Peabody Hotel staff as the official “Peabody Duckmaster”. Pembroke went to work training the ducks to…